Contents 55 sections
1.Introduction
1.1 These Seller Terms & Conditions (“Seller Terms” or “Terms”) govern registration and participation as a Seller on the Dada Udyogini Platform (“Dada Udyogini”, “Platform”, “Application”, “we”, “us” or “our”).
1.2 Dada Udyogini provides a digital environment through which approved Sellers may submit shop details, complete applicable onboarding and verification requirements, create and submit Product listings, receive Orders, manage fulfilment, view payouts and interact with Buyers and Platform support.
1.3 These Terms apply specifically to persons or entities using the Dada Udyogini Seller Application.
1.4 By registering as a Seller, submitting onboarding information, providing KYC information, creating a Product listing, accepting an Order, or otherwise using Seller functionality, you agree to these Terms.
1.5 These Terms should be read together with the Dada Udyogini Privacy Policy, applicable Product/listing requirements, return policies, payment and payout arrangements, shipping requirements and other policies communicated through the Platform.
2.Definitions
2.1 “Seller”, “you” or “your” means the individual, business, shop, enterprise, producer or other eligible person/entity approved or seeking approval to sell through Dada Udyogini.
2.2 “Shop” means the Seller profile or business presence created on Dada Udyogini.
2.3 “Product” means goods or merchandise offered by a Seller through the Platform.
2.4 “Listing” means information submitted by a Seller for displaying a Product on the Platform.
2.5 “Order” means a purchase request placed by a Buyer for a Product listed by a Seller.
2.6 “KYC” means the applicable identity and business verification process conducted by Dada Udyogini or its authorised service providers.
2.7 “Payout” means the amount payable to the Seller in accordance with applicable transaction, settlement, return, refund, deduction and other terms.
2.8 “Payment Gateway” means the third-party service used for processing applicable Buyer payments.
2.9 “Applicable Law” means all laws, rules, regulations, notifications, standards, licences and legally binding requirements applicable to the Seller, Product, transaction or activity.
3.Seller Eligibility
3.1 Only persons or entities legally capable of carrying on the relevant selling activity may register as Sellers.
3.2 The Seller represents that it has authority to enter into these Terms and conduct the business or selling activity represented in its Seller account.
3.3 Where a Seller operates through a business entity, the person completing registration represents that they are authorised to act for that entity.
3.4 Dada Udyogini may require information and documentation necessary to assess Seller eligibility.
3.5 Approval as a Seller does not constitute a representation that the Seller is compliant with every legal requirement applicable to its business. The Seller remains responsible for its own legal and regulatory compliance.
4.Seller Onboarding
4.1 The Seller Application contains an onboarding process for registration and verification.
4.2 The Seller may be required to provide information concerning the Seller, Shop, address, contact details, business information and other information required by the Platform.
4.3 The Seller must provide complete and accurate information.
4.4 The Platform may review submitted Shop details before approval.
4.5 Where an application is not approved, the Seller may be required to correct specified deficiencies and resubmit information.
4.6 The Seller acknowledges that duplicate Shop registrations may be restricted.
4.7 The Seller must not create multiple or duplicate accounts to circumvent suspension, rejection, verification or other Platform controls.
5.KYC and Identity Verification
5.1 Dada Udyogini's Seller Application provides for onboarding and KYC-related verification.
5.2 Depending upon the applicable onboarding requirements, the Seller may be required to submit information or documents including:
- Aadhaar information/documentation;
- PAN information/documentation;
- bank account information;
- IFSC details;
- address and pincode information;
- district/city information;
- GST details where applicable;
- Bachat Gat number where applicable; and
- other verification information requested through the Platform.
5.3 The Seller expressly authorises Dada Udyogini, subject to Applicable Law and the applicable Privacy Policy, to process the information submitted for verification and Seller onboarding.
5.4 The Seller must ensure that submitted KYC information belongs to the Seller and is accurate.
5.5 If KYC information does not match the applicable identity records, verification may be unsuccessful or placed on hold.
5.6 The Seller must cooperate with reasonable verification requests.
5.7 KYC verification does not relieve the Seller from its legal responsibilities.
6.Storage and Processing of KYC Information
6.1 The Seller Application expressly contemplates secure storage of information such as Aadhaar, PAN and bank details for Shop verification.
6.2 Such information shall be processed in accordance with the applicable Privacy Policy, consent obtained through the Application and Applicable Law.
6.3 The Seller should not submit another person's KYC information without lawful authority.
6.4 Dada Udyogini may retain records where required for legal, regulatory, accounting, fraud-prevention, dispute-resolution or other lawful purposes.
7.Bank Account and Payout Information
7.1 Sellers may be required to provide bank details for receiving applicable payouts.
7.2 The Seller must ensure that bank account information and related documentation is accurate.
7.3 Dada Udyogini may require a bank document or updated documentation where the submitted information cannot be verified.
7.4 Certain Shop or payout details may not be directly editable after approval because they form part of the verification record.
7.5 Where the Application requires Seller support intervention to change an approved Shop, category or payout account, the Seller must use the designated support process.
7.6 Payouts may be placed in an “awaiting payout” or similar status pending applicable settlement conditions.
8.GST and Tax Information
8.1 The Seller is responsible for determining and complying with tax obligations applicable to its Products and business.
8.2 Where GST registration or GST information is applicable, the Seller must provide accurate information.
8.3 The Seller must provide accurate HSN and applicable tax information where required by the Platform.
8.4 Product pricing and applicable GST/tax treatment shall be represented accurately.
8.5 The Seller shall be responsible for issuing legally required invoices or tax documents where applicable.
8.6 Dada Udyogini may request correction or clarification of tax information.
9.FSSAI and Product-Specific Compliance
9.1 Where the nature of the Product requires food or other regulatory compliance, the Seller must obtain and maintain all applicable licences, registrations and approvals.
9.2 The Seller Application contains functionality for submission and verification of FSSAI details where applicable.
9.3 Where FSSAI information is required, the Seller must provide valid and accurate details.
9.4 FSSAI information may be placed under review or on hold pending verification.
9.5 The Seller must not list or sell Products requiring regulatory approval unless the Seller has obtained and maintained the required approval.
9.6 The Seller is solely responsible for ensuring that Products comply with applicable safety, labelling, packaging, quality and regulatory requirements.
10.Shop Approval
10.1 A Seller must obtain applicable Platform approval before using the Seller account for live selling activities where approval is required.
10.2 The Seller Application indicates that Products can be added once the Shop has been approved.
10.3 Dada Udyogini may approve, reject, suspend or place a Shop on hold based on verification, compliance, information accuracy or other legitimate criteria.
10.4 Where a Shop is rejected, the Seller may be requested to correct specified deficiencies and resubmit information.
10.5 A Shop that has been suspended may be subject to restrictions on modification until the Seller contacts support or completes the required resolution process.
11.Seller Account Responsibilities
11.1 The Seller is responsible for the security of its Seller account.
11.2 The Seller must not share account credentials with unauthorised persons.
11.3 The Seller must promptly notify Dada Udyogini of suspected unauthorised access.
11.4 The Seller must keep its business, Shop, contact and payment information current.
11.5 The Seller must not use another Seller's account.
11.6 The Seller must not create false, duplicate or misleading Shop profiles.
12.Product Listings
12.1 Approved Sellers may create Product listings through the Seller Application.
12.2 A listing may require information including:
- Product name;
- Category;
- Product type;
- Product description;
- Seller SKU;
- Price;
- Applicable tax information;
- HSN information where applicable;
- Product weight;
- Parcel dimensions/size;
- Variants or versions;
- Photographs;
- Optional Product video; and
- Return-related information.
12.3 The Seller must ensure that all Product information is accurate and not misleading.
12.4 The Seller must not knowingly provide false specifications, false images, false quantities or misleading claims.
13.Product Categories
13.1 Sellers must select the appropriate Product category.
13.2 Where the Application permits a custom category, the Seller must provide accurate information.
13.3 A Seller must not deliberately classify a Product under an unrelated category to avoid Platform or regulatory requirements.
13.4 Dada Udyogini may require a Seller to correct an inappropriate category before approval.
14.Seller SKU
14.1 Where the Platform requires a Seller SKU, the Seller must provide a unique and meaningful identifier for the relevant Product.
14.2 Duplicate SKU information may be rejected.
14.3 The Seller is responsible for maintaining consistency between the SKU and the Product being sold.
15.Product Photographs and Media
15.1 Sellers may be required to upload a main Product photograph.
15.2 The Application may also permit an optional Product video subject to the technical limits specified by the Platform.
15.3 The Seller must have the right to use all photographs, videos, graphics, logos and other media uploaded.
15.4 Seller media must accurately represent the Product.
15.5 The Seller must not upload media that infringes another person's copyright, trademark, privacy or other rights.
15.6 Product videos must comply with the technical and content requirements displayed by the Application.
16.Product Variants
16.1 Where a Product is available in multiple versions or variants, the Seller must accurately identify each applicable version.
16.2 Where the Product has only one version, the Seller should provide the information required by the Application to identify it as such.
16.3 The Seller must not use variants to mislead Buyers regarding Product specifications or price.
17.Price and Tax Information
17.1 The Seller is responsible for submitting accurate Product pricing.
17.2 Applicable GST or other tax information must be accurately represented.
17.3 The Seller must provide correct HSN/tax information where required.
17.4 The Seller must not manipulate prices in a manner that is fraudulent, deceptive or contrary to Applicable Law.
17.5 Any applicable Platform charges, deductions, commissions or settlement arrangements shall be governed by the commercial terms separately communicated or agreed with the Seller.
17.6 Since the available Dada Udyogini materials do not specify a particular commission percentage or Seller fee, no specific rate is incorporated into these Terms. Any such rate should be inserted in the applicable commercial schedule before execution.
18.Product Weight and Parcel Size
18.1 Sellers must provide accurate Product weight and parcel dimensions where required for delivery.
18.2 The Seller Application indicates that Products without required weight or parcel size information may not be capable of courier pricing or booking.
18.3 The Seller must ensure that weight and dimensions correspond reasonably to the actual package presented for dispatch.
18.4 Incorrect parcel information may result in shipping problems, additional charges, delayed fulfilment or inability to book delivery.
19.Product Review and Approval
19.1 A newly submitted Product may be reviewed by the Dada Udyogini review team before becoming live.
19.2 The Seller Application indicates that a Product may be sent to the review team and may become live after approval.
19.3 Any time displayed or communicated for review is indicative unless expressly guaranteed.
19.4 Dada Udyogini may reject or return a Product listing for correction where information is incomplete, inaccurate, inappropriate or non-compliant.
19.5 Only Products that satisfy the applicable Platform requirements may be made live.
20.Seller Product Warranties
The Seller represents and warrants that:
- It has the right to sell the product;
- The product description is accurate;
- The product complies with Applicable Law;
- The product is not counterfeit or unlawfully obtained;
- Required licences and approvals are maintained;
- Applicable tax information is accurate;
- Product photographs and media are lawfully used;
- Product weight and dimensions are accurately stated where required;
- The Product is packaged appropriately for delivery; and
- The Seller will comply with applicable consumer protection requirements.
21.Inventory and Availability
21.1 The Seller is responsible for maintaining accurate Product availability.
21.2 A Seller must not knowingly accept Orders for Products that are unavailable.
21.3 Where a Product becomes unavailable, the Seller should update the listing or follow the applicable Platform process.
21.4 Repeated failure to maintain accurate availability may result in operational restrictions or review of the Seller account.
22.Receiving Orders
22.1 Orders placed by Buyers may appear in the Seller Application.
22.2 The Seller Application provides functionality for viewing Seller Orders and accepting Orders.
22.3 The Seller must review Order information promptly.
22.4 The Seller must not fulfil an Order before the applicable payment status indicates that the payment has successfully been received/confirmed where successful payment is required.
22.5 The Application indicates that an Order for which the Buyer's payment has not gone through may not be ready for fulfilment.
22.6 The Seller must follow applicable instructions concerning packing, collection and dispatch.
23.Order Acceptance
23.1 Where the Seller Application requires an Order to be accepted, the Seller should accept the Order only when it can fulfil the Order in accordance with the applicable requirements.
23.2 A Seller must not deliberately accept Orders with no intention or reasonable ability to fulfil them.
23.3 Repeated non-fulfilment, avoidable cancellations or other Order abuse may lead to account review.
24.Packaging and Preparation
24.1 The Seller is responsible for preparing Products safely and appropriately for collection and delivery.
24.2 Packaging must be suitable for the nature, weight, size and fragility of the Product.
24.3 The Seller should ensure that the Product corresponds to the Order before handing it over for delivery.
24.4 Where applicable, the Seller must comply with Product-specific packaging and labelling requirements.
25.Shipping and Courier Requirements
25.1 Dada Udyogini may facilitate shipping through available courier/logistics arrangements.
25.2 Seller cooperation may be required for courier collection, dispatch and tracking.
25.3 Accurate Product weight and parcel dimensions are necessary where courier pricing or booking depends upon those details.
25.4 The Seller must not deliberately misstate parcel weight or size.
25.5 Courier availability may vary according to location, Product characteristics, parcel size and other operational considerations.
26.Payouts
26.1 Eligible Seller transactions may become payable through the payout mechanism provided by Dada Udyogini.
26.2 The Seller Application provides a payout area where Sellers may view payout-related information.
26.3 Payouts may remain pending due to settlement processing, returns, refunds, payment reversals, disputes, verification requirements or other applicable reasons.
26.4 Dada Udyogini may make lawful deductions or adjustments from amounts otherwise payable where applicable.
26.5 The Seller is responsible for ensuring that its payout account information remains accurate.
26.6 The specific payout cycle, commission, deductions and settlement schedule should be incorporated through the applicable commercial arrangement.
27.Seller Reviews
27.1 The Seller Application may provide a summary of reviews received in relation to Products.
27.2 Sellers must not attempt to manipulate, purchase, fabricate or artificially influence Buyer reviews.
27.3 Sellers must not threaten, harass or offer unlawful incentives to Buyers in connection with reviews.
27.4 A Seller may use legitimate support channels to dispute a review that violates Platform rules or Applicable Law.
28.Customer Interaction
28.1 Sellers must communicate with Buyers professionally and lawfully.
28.2 Sellers must not use Buyer information obtained through Dada Udyogini for unauthorised marketing, solicitation or unrelated commercial purposes.
28.3 Sellers must not request unnecessary sensitive personal information from Buyers.
28.4 Sellers must not harass, threaten, discriminate against or intimidate Buyers.
29.Seller Content and Intellectual Property
29.1 The Seller retains ownership of intellectual property it lawfully owns in its Product content, subject to rights of third parties.
29.2 By submitting Product descriptions, photographs, videos and related material to Dada Udyogini, the Seller grants the Platform the permission reasonably necessary to host, reproduce, display, communicate and distribute that content for operating, promoting and administering the Seller's listing and Platform services, subject to Applicable Law and the applicable agreement.
29.3 The Seller represents that it has the necessary rights to grant this permission.
29.4 Dada Udyogini may remove content that violates these Terms, Applicable Law or third-party rights.
30.Prohibited Products and Activities
A Seller must not list, offer, distribute or sell Products that are prohibited by Applicable Law or Platform policy.
Without limiting the foregoing, Sellers must not:
- List counterfeit or unlawfully obtained goods;
- Submit fraudulent Product information;
- Sell Products without required licences;
- Misuse another person's trademark or copyright;
- Manipulate Product reviews;
- Create duplicate Shops to evade Platform restrictions;
- Use false KYC information;
- Manipulate prices or Orders fraudulently;
- Submit false weight or parcel information;
- Interfere with Platform systems;
- Upload malware or harmful code;
- Use Buyer information unlawfully; or
- Otherwise use Dada Udyogini for an unlawful purpose.
31.Seller Compliance Responsibilities
31.1 The Seller is responsible for complying with all laws applicable to its business and Products.
31.2 Depending upon the nature of the Product, applicable obligations may include requirements relating to taxation, consumer protection, food safety, product safety, labelling, packaging, weights and measures, intellectual property, licences and registrations.
31.3 Platform approval does not constitute a legal certification or guarantee that the Seller has complied with all Applicable Laws.
31.4 The Seller must promptly notify Dada Udyogini if information previously submitted becomes materially inaccurate or a required licence expires, is cancelled or is suspended.
32.Data Protection and Seller Information
32.1 Dada Udyogini may collect and process information necessary for Seller onboarding, KYC, Shop management, Product listing, Order fulfilment, payment and payout processing, support, compliance and legal purposes.
32.2 Information may include contact information, Shop information, KYC information, bank information and Product/transaction information as applicable.
32.3 Processing shall be governed by the applicable Privacy Policy and Applicable Law.
32.4 Sellers must protect any Buyer information received through the Platform and use it only for authorised purposes.
32.5 Sellers must not retain or disclose Buyer information unnecessarily or unlawfully.
33.Account Suspension
33.1 Dada Udyogini may suspend, restrict or place a Seller account on hold where reasonably necessary because of:
- Inaccurate or fraudulent information;
- KYC failure;
- Suspected unlawful activity;
- Prohibited Products;
- Repeated Order failures;
- Serious customer complaints;
- Payment or Payout Irregularities;
- Violation of these terms;
- Regulatory Concerns;
- Security Concerns; or
- Other Legitimate Reasons.
33.2 Where appropriate, Dada Udyogini may permit the Seller to correct deficiencies and request reactivation.
33.3 During suspension, the Seller may be restricted from adding Products, changing Shop details or receiving new Orders.
34.Termination
34.1 A Seller may discontinue its use of Dada Udyogini subject to completion of outstanding obligations.
34.2 Dada Udyogini may terminate or restrict Seller access in accordance with these Terms and Applicable Law.
34.3 Termination does not automatically cancel outstanding payment, refund, return, tax, legal or other obligations.
34.4 The Seller remains responsible for Orders and obligations arising before termination to the extent applicable.
35.Force Majeure
35.1 Dada Udyogini shall not be liable for delay or failure caused by circumstances beyond reasonable control.
35.2 Such circumstances may include natural disasters, severe weather, government restrictions, public emergencies, war, civil disturbances, strikes, telecommunications failures, technology failures, payment network disruptions, courier disruptions and other events beyond reasonable control.
35.3 Where necessary, Dada Udyogini may temporarily modify, suspend or delay affected services.
36.Disclaimers
36.1 Dada Udyogini does not guarantee that every Product listing will result in a sale.
36.2 Product review or Shop approval does not constitute a guarantee of future sales, Buyer demand or Seller revenue.
36.3 Platform features may be changed, suspended or discontinued.
36.4 Third-party services, including payment and logistics services, may be subject to circumstances outside Dada Udyogini's reasonable control.
36.5 Nothing in these Terms excludes any responsibility that cannot lawfully be excluded.
37.Limitation of Liability
37.1 To the maximum extent permitted by Applicable Law, Dada Udyogini shall not be liable for indirect, incidental, special or consequential losses arising solely from the Seller's use of the Platform.
37.2 Dada Udyogini shall not be responsible for losses arising solely from the Seller's failure to provide accurate Product, KYC, bank, tax, address, weight or other information.
37.3 Nothing in these Terms shall exclude liability that cannot legally be excluded or limited
38.Seller Indemnification
38.1 To the extent permitted by Applicable Law, the Seller agrees to indemnify and hold harmless Dada Udyogini, its officers, employees, representatives and service providers from claims, losses, liabilities and reasonable expenses arising from:
- Breach of these Terms;
- Unlawful Products or activities;
- Infringement of third-party rights;
- Inaccurate KYC or business information;
- Violation of Tax or Regulatory Requirements;
- Product-related claims attributable to the Seller; or
- Misuse of Buyer Information by the seller.
38.2 This indemnity shall apply only to the extent permitted by Applicable Law.
39.Seller Responsibibilty for Products
39.1 The Seller remains responsible for the Products it lists and sells.
39.2 The Seller must ensure that Products correspond materially to their listings.
39.3 The Seller must ensure that Products are packaged appropriately and supplied in accordance with Applicable Law.
39.4 Where Product-specific licences or approvals are required, the Seller must maintain them.
39.5 Dada Udyogini may take action against listings or Sellers where credible compliance concerns arise.
40.Platform Security
40.1 Sellers must not attempt to compromise Platform security.
40.2 Sellers must not:
- Introduce malicious software;
- Attempt unauthorised access;
- Probe or scan Platform systems;
- Circumvent security controls;
- Interfere with servers or databases;
- Scrape Platform information through unauthorised means; or
- Reverse engineer the Application except where expressly permitted by law.
41.Audit and Verification
41.1 Dada Udyogini may conduct reasonable verification of Seller information, Product listings, KYC information and compliance records.
41.2 The Seller must provide reasonable cooperation where information is required to investigate suspected violations, fraud, regulatory issues or transaction disputes.
41.3 Failure to provide required information may result in temporary restriction or suspension where reasonably necessary.
42.Communications and Notices
42.1 Dada Udyogini may communicate with Sellers through the Application, email, SMS, telephone or other contact information provided by the Seller.
42.2 Sellers are responsible for monitoring relevant Platform communications.
42.3 Transactional notices may include information concerning Orders, Product approvals, KYC, FSSAI, payouts, account status, support tickets and other Seller activities.
43.Seller Support
43.1 The Seller Application provides support/ticket functionality.
43.2 Sellers may raise support requests concerning onboarding, Shop information, Product listings, Orders, returns, payouts, KYC, FSSAI or other Platform matters.
43.3 Support requests should include accurate and sufficient information.
43.4 Dada Udyogini may request additional documentation to resolve a support request.
44.Changes to Platform Features
44.1 Dada Udyogini may introduce, modify or discontinue features, including Seller dashboard functions, listing functions, payment functions, shipping functions and support functions.
44.2 Changes may be made for operational, technical, commercial, security or legal reasons.
44.3 Where a change materially affects Seller obligations, Dada Udyogini may provide notice where required by Applicable Law or applicable agreement.
45.Changes to These Terms
45.1 These Terms may be amended periodically.
45.2 The revised version may be published through the Application or other appropriate communication channel.
45.3 The version effective on the applicable date shall govern future use, subject to Applicable Law.
45.4 Sellers should periodically review the Terms and applicable policies.
46.Severability
46.1 If any provision is held unlawful, invalid or unenforceable, that provision shall be modified or severed to the extent required, without affecting the remaining provisions.
47.No Waiver
47.1 A failure or delay in enforcing any provision shall not constitute a waiver of that provision or any other right.
48.Grievance Redressal
48.1 Sellers may raise grievances through the designated grievance mechanism.
Email:
Address:
48.2 A grievance should contain relevant Seller account information, Order information, Product information or other details necessary for investigation.
48.3 Dada Udyogini shall process grievances in accordance with Applicable Law and the applicable grievance procedure.
49.Governing Law
49.1 These Seller Terms shall be governed by the laws applicable in India.
49.2 Subject to mandatory statutory remedies and forums, disputes shall be subject to the jurisdiction of the competent courts at Pune.
49.3 Nothing in this provision is intended to restrict any mandatory right or remedy available under Applicable Law.
50.Relationship of the Parties
50.1 Unless separately agreed in writing, these Terms do not create a partnership, joint venture, employment relationship or agency relationship between Dada Udyogini and the Seller.
50.2 The Seller remains independently responsible for its business, Products, employees, representatives, taxes, licences and regulatory obligations.
50.3 Use of the Platform does not by itself constitute employment or partnership with Dada Udyogini.
51.No Guarantee of Sales
51.1 Registration or approval as a Seller does not guarantee any minimum number of Buyers, Orders, revenue or payout.
51.2 Product visibility may depend on Product availability, Buyer demand, Platform functionality, location and other factors.
51.3 The Seller accepts that commercial results may vary.
52.Survival
52.1 Provisions relating to intellectual property, confidentiality/privacy, payment obligations, indemnification, liability, dispute resolution, accrued rights and other provisions which by their nature should survive termination shall continue to apply after termination to the extent applicable.
53.Entire Agreement
53.1 These Seller Terms, together with the Privacy Policy, applicable commercial terms, Product/listing requirements, return policies and other expressly incorporated policies, constitute the terms applicable to the Seller's use of Dada Udyogini.
53.2 In case of a specific commercial arrangement separately executed between Dada Udyogini and the Seller, that arrangement shall govern to the extent of any inconsistency concerning the relevant commercial matter.
Contact Details
Dada Udyogini
Mail:
Website/Application
Seller Acknowledgement and Acceptance
By registering as a Seller, completing onboarding or KYC, submitting Shop information, creating a Product listing, accepting an Order or otherwise using the Dada Udyogini Seller Application, the Seller confirms that:
- The information submitted is accurate to the best of the Seller's knowledge;
- The Seller has the authority to enter into these Terms;
- The Seller will comply with Applicable Law;
- The Seller will maintain required licences, registrations and approvals;
- The Seller will provide accurate Product and transaction information;
- The Seller will comply with applicable return, refund, payment and shipping requirements; and
- The Seller agrees to be bound by these Terms and the applicable Dada Udyogini policies.